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Saturday, February 6, 2010

Why Buy a Premium WordPress Theme?


With so many WordPress themes available for free why would you want to buy a WordPress theme? There are many good reasons why you should seriously consider using a premium ‘commercial’ WordPress theme.
What is a Premium WordPress Theme?
Premium WordPress themes are themes which have been professionally designed and coded, include advanced features and functionality, and usually sold for a fixed price.
Why Buy a Premium WordPress Theme?
Here are a few compelling reasons why you should seriously consider using a premium WordPress theme:
  • Quality: The most obvious reason to use a premium WordPress theme is the quality. Premium themes have been designed and coded by professionals. Many of the free WordPress themes available have been hacked together by amateurs often with poor code, efficiency, and compatibility. Poorly coded free themes can also hurt your search engine rankings. Premium WordPress themes on the other hand have been well designed, optimally coded and thoroughly tested to ensure a quality product.
  • Uniqueness: The best free WordPress themes are often downloaded and used by hundreds of thousands of people. Because of the small price tag, premium WordPress themes however are used by far less people and as such are more unique. Premium WordPress themes often also include greater ability and ease of customization to ensure you end up with a truly unique looking website.
  • Functionality: You will find that premium WordPress themes include a far greater array of functionality and features than free themes. Many of these functions will make it easy for users to perform otherwise arduous tasks in setting up, managing and customizing the website. For example functions might include automatic thumbnail resizing, inserting advertising code, additional colour schemes, or completely changing the layout.
  • Price: Premium WordPress themes are much more affordable than hiring a designer to build you a custom theme. While professional custom blog designs may cost upwards of $2,000, premium themes usually cost between $30 – $100.
  • Support: Another great reason to purchase a premium WordPress themes is the support you receive. All good premium WordPress themes will include support from the developer usually in the form of a support forum where you can get help fixing problems or making minor modifications to your theme.
  • Updates: Premium WordPress theme developers are continually receiving feedback on their themes from users allowing them to fix bugs and add new features. Unlike free themes and the developers of free themes, it is in the best interest of premium WordPress theme developers to listen to feedback, fix bugs, implement new features and ensure the theme works properly with new WordPress updates.
  • Peace of Mind: Unfortunately there are unscrupulous people around who manipulate and distribute free WordPress themes that have dodgy links and malicious code in the themes. Unless you know what to look for in the theme files, using these free themes can negatively affect your website efficiency and search engine trust and rankings. When you purchase a premium WordPress theme you can have peace of mind the theme is clean and optimized to make your website perform at its best.
  • Selection: There is a great selection of premium themes available for WordPress now which cater for almost every different style of website you wish to create. There are premium themes available to create personal blogs, magazine or news sites, photo galleries / portfolios, or more traditional looking business / CMS websites.

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